Brand · Web Design
Alere Café
A specialty coffee shop and coworking space in Guadalajara: a brand built around the ritual of nourishing body and soul.
Role
Brand & Web Design
Scope
Identity · Website
Built with
Claude Code
Year
2025
The challenge
Alere (from the Latin “to nourish”) needed a brand that captured a café-meets-coworking ritual: warm, calm, and quietly elegant.
I crafted the identity and web experience so every cup, ritual, and conversation feels like it belongs to one story.
What I did
Built a warm, editorial visual identity rooted in the “alere” concept (nourishment, not just caffeine), carried through type, photography, and the tagline “Nourishing your soul, sip by sip.”
Designed a website around five distinct settings in one space (the bar, the main room, a meeting room, a games table, and a kids' nook), so the site sells the ritual, not just the menu.
Set type, color, and imagery guidelines for a cohesive feel across the site, social, and in-space signage.
Focused on a calm, human-centered browsing experience: bilingual (ES · EN) navigation and a direct WhatsApp line for event quotes, since most real conversations happen there, not through a form.
Key screens
Specialty coffee, boutique coworking
An editorial hero that leads with the ritual (hours, neighborhood, and a direct “Cotizar Evento” WhatsApp CTA), bilingual from the first screen.
Five settings, one shared intention
Each corner of the space is framed as a distinct way to use it (arrive early for the bar, book the meeting room, bring the kids) instead of one generic “our space” page.
Menu: house drinks, at their best
Specialty coffee, seasonal drinks, and artisan bakery framed as a philosophy, not just a price list: the catalogue and delivery CTAs sit right below the fold.
Events: gatherings with intention
Weekly reading and English clubs, workshops, and intimate concerts, framed as limited-capacity invitations rather than a generic events calendar.
Memberships: four ways to stay
From a day to write to a month to finish the project, every plan leads with what's actually included (drinks, meeting room, fiber Wi-Fi) instead of burying the value in fine print.
Organiza tu evento: celebra algo memorable
A dedicated private-events landing page in Spanish for the local Guadalajara audience booking quinceañeras, showers, and corporate gatherings, proof the bilingual strategy runs page-deep, not just in the nav.