E-commerce · Brand
Dayrosse
A luxury florist in Guadalajara, with an elegant online boutique for premium arrangements and floristry courses.
Role
Brand & Web Design
Scope
Identity · E-commerce
Built with
Shopify CLI · Claude Code
Year
2026
The challenge
Dayrosse needed an online boutique as refined as its arrangements: luxurious, artisanal, and effortless to shop for premium gifts and courses.
I designed an editorial storefront that lets the flowers lead while keeping the buying experience frictionless.
What I did
Created an editorial, high-end visual language for the boutique: deep greens, gold accents, and a monogram “D” crest that reads as luxury, not generic florist.
Designed signature boxes, bouquets, and gift flows with clarity, including a direct “Cotizar” WhatsApp path for custom and corporate orders alongside standard checkout.
Balanced calm, romantic product photography with a smooth path to purchase: clear pricing in MXN and one next step from every product grid.
Featured the floristry courses as a second, distinct offering, promoted in its own banner so it doesn't compete with or get lost inside the shop.
How someone actually uses it
Browse the collection
Curated categories (Ramos Premium, Box Signature, Regalos Premium, Rosas Rojas) lead the homepage, not a generic catalog link.
Two ways to buy
Add to cart & checkout
The standard e-commerce path for ready-made arrangements, priced in MXN.
Cotizar via WhatsApp
A direct line for custom, corporate, or event orders that don't fit a fixed SKU.
Delivered, or learned
Arrangements ship for the moment; the floristry course sells the skill behind it, as a second distinct offering.
Key screens
01 · Frame the right problem
Luxury disappeared when the buying path felt generic.
Premium arrangements, custom orders and floristry courses needed distinct paths without losing one elegant brand experience.
Select a stage to inspect the thinking
Observed behavior
“Which arrangement fits this moment?”Diseñamos momentos que se quedan
A live promo banner (course seats, workshop dates) up top signals an active, current business, not a static brochure site.
Clear products, clear prices
Every arrangement shows its price in MXN up front, with a single next step to the full collection: no hidden pricing, no dead ends.