Maryl Gonzalez

Design Technologist (Front-end & UX/UI)

Maryl Gonzalez

Design Technologist (Front-end & UX/UI) with 10+ years across product design and branding. Currently Staff Product Designer, AI & Digital Experiences at Smart Plant Network, leading consumer and B2B product design for GardenSage™ and Plant Manager. Figma remains my primary tool for interface design and prototyping, complemented by front-end development, Claude Code, and Codex to build products end to end. Based in Kansas City, KS.

marylgonzalez.commaryl@theappchefs.comlinkedin.com/in/marylgonzalezKansas City, KS

Experience

Smart Plant Network

Contract · Remote · Full-time engagement in current role

Jun 2020 – Present

Staff Product Designer, AI & Digital Experiences

Jan 2024 – Present

  • Lead design across GardenSage™ and Plant Manager, partnering with the CEO, product, and engineering teams on consumer and B2B experiences across web, iPhone, iPad, and Apple Watch.
  • Led the evolution from Smart Plant Home to GardenSage by SmartPlant, including the brand experience, app redesign, and Sage, an AI guide character that makes plant care conversational.
  • Designed Plant Manager from the ground up and led its redesign: guided plant-data import, review and approval, plant details, analytics, and reports for garden centers and growers.
  • Designed account onboarding, team access and invitations, subscribable trend reports, and plant campaigns for retail partners.
  • Drive AI product strategy and end-to-end UX from discovery and experimentation to delivery; mentor design processes, systems, and best practices.

Senior Product Designer

Jan 2021 – Dec 2023

  • Expanded from UI/UX into product design across the Smart Plant Home app, web platform, and internal tools; led the 2023 app redesign with a new care calendar and photo-based plant identification in expert chat.
  • Introduced GardenGenius, the product’s first AI horticultural companion, and designed the internal admin dashboard for managing content and users.
  • Conducted user research, defined core features and user flows, and collaborated with stakeholders and developers throughout the product lifecycle.

UX/UI Designer

Jun 2020 – Dec 2020

  • Designed the first Smart Plant Home app from UX flows and wireframes to high-fidelity UI, including the care calendar, ask-an-expert experience, plant details, and local retailers.
  • Defined the early visual identity, color system, and logo, and designed responsive web and mobile interfaces with product and engineering teams.

The App Chefs, LLC.

Jun 2017 – Present

Co-Founder · Lead Product Designer & Scrum/Agile PM

  • Co-founded an AI-native design & development studio delivering high-quality WordPress, web, and mobile apps for startups and founders.
  • Lead product design and the Scrum/Agile process across Discovery, Design, and Development. Now shipping faster by building with Claude Code and Codex.
  • Own design & branding, technical SEO, and e-commerce (Shopify/WordPress) engagements end to end.
  • Use Figma as the design standard across every project, and on recent builds like the WPBueno Dashboard, extend that system into a living component library in Storybook.

Talexa

Jan 2018 – Present

Founder

  • Founded a remote staffing platform connecting skilled Mexican developers and UI/UX designers with US, Canadian, and European IT companies.
  • Lead product, brand, and operations, including remote onboarding and immigration assistance.

Universidad de Artes Digitales

Jan 2016 – Jan 2018

UX/UI Professor

  • Taught UX and UI design to university students.

Ooyala

Jan 2014 – Sep 2014

UI Designer

  • Designed responsive UI/UX layouts across Web, iOS, and Android for a leading video technology platform.

Earlier experience

Escucho, Instructor2015 – 2018
Hydralab Agency, Interactive Designer2017
Thinking Group, UX/UI Designer2016
ZW Comunicación, UX/UI Consultant (Honda)2015
Casa Fragma, Web Designer2009 – 2015
Clicker 360, Front-end / UI/UX Designer2013 – 2014
MBGE Intersistemas, Marketing Manager2012 – 2013
Haiku, Digital Designer2011 – 2012

Skills

Front-end Development & UX/UI DesignDesign Systems & BrandingProduct Design (UX/UI)AI Product DesignProduct StrategyB2B SaaSUser ResearchUI/UX DesignJavaScript (React, Vite, Next.js)Claude Code & CodexGSAPThree.jsStorybookFigmaPrototypingAccessibilityUsability TestingDesign ThinkingAgile & ScrumProject ManagementE-commerce / ShopifySEO & AEOWordPressSemantic HTML & CSSTailwind CSSResponsive Web DesignGit & GitHubVercel & Netlify

Education & Certifications

Universidad de Artes Digitales

Bachelor's in Digital Design

2006 – 2010

Certifications

Webflow 101 Certification

Webflow University · Online

2024

Figma to Lottie Course

LottieFiles · Online

2024

Empower Women Speakers for Your WordPress Events in Latin America (#WPDiversity)

Ericka Barboza & Jill Binder · In person · San José, Costa Rica

2021

Product Owner Accredited Certification™

International Scrum Institute™ · Online

2019

Mastering Innovation & Design Thinking

Massachusetts Institute of Technology (MIT) · In person · Boston, MA

2018

Scrum Master Accredited Certification™

International Scrum Institute™ · In person · Guadalajara

2017

Design Sprint for Voice Interface

UX Digital Summit Guadalajara · In person · Guadalajara

2017

Agile UX Masterclass

UXPin · Online

2017

User Experience and Interaction Design Certification

The Interaction Design Foundation · Online

2016 – 2017

User Experience for the Web

Open2Study · Online

2013

Cross-Platform Mobile Development with Appcelerator Titanium

DWSoftware · In person · Guadalajara

2012

Test of English for International Communication (TOEIC)

Interlingua México · In person · Guadalajara

2012