Brand · Web Design · Interaction
Alere Café✦
FROM INTENTION TO INTERACTION.A problem
worth solving.
Alere (from the Latin “to nourish”) needed a brand that captured a café-meets-coworking ritual: warm, calm, and quietly elegant.
I crafted the identity and web experience so every cup, ritual, and conversation feels like it belongs to one story.
Intentional at
every turn.
- 01
Let the space introduce itself through a photographic opening, oversized moving typography and a gallery of different moments inside Alere.
- 02
Carried the warm, editorial identity across a deeper website: menu, memberships, events and contact each have a distinct destination.
- 03
Connected the five environments to the reasons people visit: coffee, focused work, meetings, games and time with family.
- 04
Made memberships easier to explore through four ways to stay, with a day-pass invitation as a lighter first step.
- 05
Gave the community programme an agenda with category and status filters, while retaining a separate path for organizing a private event.
- 06
Kept practical decisions close to the atmosphere: location, hours, bilingual navigation and direct contact remain part of the experience.
One connected journey.
- 01
Feel the space
Photography and the opening gallery establish the café’s atmosphere.
- 02
Choose your reason to visit
Coffee & community
Explore the menu or browse the event programme.
Work & meet
Compare memberships and discover the meeting space.
- 03
Explore the details
Find a drink, a gathering or the right way to stay.
- 04
Plan the visit
Continue through the relevant contact, day-pass or inquiry path.
Made to work.
Crafted to feel.
A place before a page
Full-screen photography, an oversized Alere wordmark and a five-image opening gallery turn the physical space into the first encounter.
A menu with its own atmosphere
A dedicated menu gives house drinks, seasonal recipes and the wider offering space to be discovered beyond the homepage.
Four ways to stay
The membership page connects the promise of focused time with the setting, included amenities and a clear invitation to explore plans.
Gatherings with intention
Events have an editorial introduction and distinct routes to browse the agenda or organize a gathering.
Find your kind of gathering
Status and category filters help visitors explore the programme by interest, from reading clubs to workshops and live music.
The atmosphere travels with you
The mobile opening keeps the photography central while preserving the language switch, navigation and direct contact.
VestMap
AI Product · Platform UX/UI