A curious mind.
A hands-on maker.

With 13+ years across product design and branding, I now build products end-to-end by pairing with Claude Code and Codex.

Founder of Talexa and Co-Founder of The App Chefs, and that founder-level ownership is what I bring to every product I touch.

At SmartPlant, I’ve grown from UX/UI Designer in 2020 to Senior Product Designer and now Staff Product Designer, AI & Digital Experiences. I lead design across GardenSage and Plant Manager, shaping consumer and B2B products with the CEO, product, and engineering teams.

I’m a product designer, entrepreneur, and builder passionate about creating technology that feels intuitive, beautiful, and genuinely meaningful.

Since starting my professional design career in 2010 and working professionally in web from 2013, I’ve worked at the intersection of design, engineering, AI, and business, helping startups and growing companies transform ambitious ideas into products people love to use. My work spans UX strategy, visual design, branding, design systems, front-end development, and AI-native experiences, always with one goal: turning complexity into clarity.

I believe great products aren’t just functional: they create trust, inspire curiosity, and make people’s lives a little better every time they’re used.

That belief has led me to build companies, launch digital products, mentor teams, create communities, and explore how thoughtful design can bridge technology with human connection. Whether I’m designing an AI-powered platform, crafting a brand identity, or imagining a physical space where people gather, I’m always asking the same question:

How can this experience make someone feel seen, empowered, and delighted?

My process blends systems thinking with craftsmanship. I care deeply about the details (interaction, typography, motion, storytelling, and visual hierarchy), but I never lose sight of the bigger picture. Every interface is part of a larger experience. Every product is part of someone’s story.

I built my first websites at fourteen. Back then, I was captivated by the magic behind popular Flash websites—their movement, playful interactions, and incredible effects. They inspired me to explore the intersection of technology and creativity, a curiosity that still shapes everything I make.

Outside of work, I’m endlessly curious. I’m inspired by emerging technology, thoughtful architecture, editorial photography, psychology, spirituality, and the small moments where design quietly improves everyday life. I also create documentaries under Lattia Media and compose original music under Lattia Music, exploring storytelling as an independent amateur producer and singer. Those influences shape not only how I design, but also how I lead, collaborate, and build.

I don’t just enjoy creating products.
I love creating experiences that people remember.