Website · UX/UI · Interaction Design
SmartPlant Website✦
FROM INTENTION TO INTERACTION.A problem
worth solving.
SmartPlant connects people caring for plants with an industry of retailers, growers, breeders and manufacturers. The website needs to make those relationships understandable without asking either audience to navigate the other’s entire world.
The updated experience gives GardenSage a welcoming consumer entry point, then opens a distinct business journey. Real horticultural expertise is the common thread: what the guidance comes from, how people use it, and how the wider ecosystem supports it.
Intentional at
every turn.
- 01
Led the consumer experience with GardenSage’s character, a botanical setting and a clear introduction to location-aware plant guidance.
- 02
Organized the story around practical actions—know, choose, solve, find and connect—so product capabilities relate to a person’s next decision.
- 03
Used product walkthroughs, app previews and clear download paths to connect the website’s promise to the experience inside GardenSage.
- 04
Gave business audiences their own entry point, with dedicated paths for growers, breeders, retailers and manufacturers.
- 05
Connected the product pages through a shared visual language while giving Plant Manager, retailer solutions and the consumer app distinct explanations.
One connected journey.
- 01
Meet GardenSage
Understand the guidance and the horticultural expertise behind it.
- 02
Find your path
People with plants
Explore everyday plant questions, product demos and the app.
Horticultural businesses
Find the solutions relevant to your part of the industry.
- 03
See it in context
Move from a promise to an actual workflow or a relevant use case.
- 04
Take the next step
Download GardenSage or start a conversation about a business solution.
Made to work.
Crafted to feel.
A new welcome from GardenSage
A botanical opening introduces the companion and the expertise behind it, with app downloads available directly from the hero.
Your plants. Where you grow. Your next step.
The app landing page connects real product imagery with plant identification, care questions and guidance for a person’s own growing conditions.
The business around the plant
A separate entry point frames SmartPlant around business decisions, with clear routes for growers, breeders, retailers and manufacturers.
Make every bench count
Local discovery, GardenSage and Plant Manager form a connected toolkit spanning the store visit and ongoing plant care.
Introducing Plant Manager
The product landing explains connected plant identity and business intelligence. The dashboard in this marketing page is explicitly presented as illustrative example data.
Design with impact.
“Both the GardenSage™ app and our new site have generated positive feedback from every direction: our team, our users, and our partners.”
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