Studio · Brand & Web · Design System
The App Chefs✦
FROM INTENTION TO INTERACTION.A problem
worth solving.
The App Chefs needed an identity that felt as modern as the work: an AI-native studio shipping high-quality web, mobile, and WordPress products for startups and founders.
I led the brand and site end to end (voice, visual language, and a reusable system), so the studio could move fast without ever looking off-brand.
Intentional at
every turn.
- 01
Evolved the studio’s dark visual identity with violet-to-cyan light, generous typography and an animated product-dashboard preview in the hero.
- 02
Made the path from discovery to delivery explicit through four stages: Discover & Define, Design & Validate, Build & Integrate, and Launch & Evolve.
- 03
Separated AI Studio Services, Agency Plans and Core & Care into clear engagement paths, with dedicated pages for deeper comparison.
- 04
Connected the studio’s capabilities to case studies, product previews and the live Sous-Chef assistant, so visitors can explore the work before starting a conversation.
- 05
Carried a reusable visual system across the homepage, service pages, plans and case studies while preserving the studio’s playful voice.
One connected journey.
- 01
Understand the partnership
The opening connects the studio’s positioning with a product-dashboard preview.
- 02
Choose a path
Explore services
Find the capabilities and type of engagement that fit the brief.
See the work
Explore projects and their individual case studies.
- 03
Compare the engagement
Agency Plans make the ongoing partnership a distinct option.
- 04
Start a conversation
A project inquiry or the Sous-Chef assistant gives visitors a clear next step.
Made to work.
Crafted to feel.
Intelligent products, made visible
The refreshed hero pairs a direct product promise with an animated client-workspace preview. Dashboard figures belong to the visual demonstration, not measured outcomes of this redesign.
A clear way into the studio
A dedicated services page separates AI product work, core design and development, and ongoing care into readable groups.
An ongoing product partnership
Agency Plans have their own destination, helping visitors understand a continuing engagement alongside individual projects.
The work behind the promise
Individual case studies give the studio’s capabilities context, connecting product imagery with the problems each project addresses.
The same story, on a smaller screen
The mobile opening preserves the hierarchy between the studio’s positioning, its product promise and the invitation to begin.
Design with impact.
“Ash, Maryl and team don't just become your Dev/Design partner, but also your friend. They are 110% committed to the success of your web, app, or software launch.”
MyGardenSage
Landing Page · Interaction · Explainer Video